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Jessica Craven's avatar

Many messaging experts, including Antonia Scatton (whose Substack is a must-read), have been hammering on this point: that referring to Trump as a would-be dictator only makes him seem stronger to his followers. They insist he should, instead, be called a “loser” at every opportunity--that THAT is the word that maddens and infuriates him. So I’m glad to see that Biden is following this advice--I think we all must constantly do the same.

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Bryan McKown's avatar

Job well done David!

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